Blog Lingofacto

The value of storytelling

It has long been recognized that stories are a great way to transfer knowledge and wisdom. And better stories result in more resonance, messages that reach your audience’s heart and teach them valuable lessons. A good story helps you in a number of ways. Stories help...

3 easy ways to make better presentations

Make them shorter. If you have 20 minutes for your presentation, use only 18, if you have 10 minutes, only use 9. Your audience will love you for this one! State a very clear purpose. What is the change you hope to make? Who will be changed? If you have no purpose,...

Selling Solutions to Problems

In order for you to be able to solve your customer’s problem, you first need to be able to sell them the solution. So, how are you going to make sure you get on their radar? How are you going to convince them to devote people, time and resources to address the change?...

A rant on persuasion

The ability to persuade is much overrated. It’s hard to persuade anyone to change their beliefs or behavior. The older you get the more you realize that you cannot actually convince anyone of anything. However, we all have a need to act in ways that feel consistent,...

Mental preparedness = great presentations

As John F. Kennedy so eloquently stated, “You can be a great speaker, when your tongue can deliver the message of your heart.” That means that the key to getting mentally prepared is, first of all, defining purpose. In order to present anything with conviction, you...

Conceive, Believe, Achieve

Whatever your mind as a business leader can conceive, you can begin to believe and then build a project to achieve. So, how do you do that? You become a great presenter and augment your ability to ‘sell your ideas’ when you have developed a keen sense of conviction....

If you are lost, turn back

One of the greatest fears of speaking in public is TOTAL BLACKOUT. Your mind draws a blank. You can't remember the next step. You begin to break into a cold sweat and panic ensues. What should you do? Simple. Stop! Take a deep breath. Go back to the last point you...

Getting more by subtraction

When many presenters take to the stage, they are often tempted to tell the audience everything they know about the project or product. The end result is often too much information, too many details, and a lack of the big picture. What is the solution? Saying less is...

Tell your audience the 3 things they want to know

What do you think your audience really wants to know? Simple: 1. Can I trust the messenger? 2. Does the message make sense? 3. Do the message and the values of the messenger align with my values? Persuasion is an art and a science.Being persuasive requires a...

What kind of presentation is it?

Do you really need to make this presentation or could a memo suffice? And the truth is, maybe the memo is the best solution for everyone. But if you decide to present an idea, it is because you want to make change happen. What action are you seeking? Two types: 1....

Stay focused on the target

To reach your target during your next presentation, stay focused on what you want, not on what you don’t want. When you focus on not missing the target instead of on hitting the bull’s-eye, the results are often disastrous, because it is impossible to think negative...

Much more than just semantics

Just semantics? Choosing the right word is of course of capital importance. But even more importantly, verbalizing that word with just the right amount of punch, finesse, softness, boldness, audaciousness or whatever it takes to articulate the meaning of the word is...

Memorizing your presentations

When you see a truly great performance, there will be no visible signs of memorization. And yet, they first memorized their messages, and then went way beyond that; so that what you see, is someone speaking from the heart. That is what it means to know something by...

All the world’s a stage

As Shakespeare once said, “All the world’s a stage, and all the men and women merely players”. So, reconsider when and where you can speak in public next. Grab every opportunity. If you’re a marketer, being able to speak in public means you can sell your story. If...

The Winning Presenter’s Mindset

Positive and negative emotions cannot occupy the mind at the same time. People often feel stressed before making a big presentation. Of course, that’s normal if the stakes are high. However, to cope with those feelings, you have to be able to give new meaning to what...

Do not read your slides

If you are using powerpoint, think twice. Each slide must serve a purpose and must go light on content. Too many words are a killer. But the real killer is when people put full sentences on their slides, AND READ THEM. If you want to kill your audience’s enthusiasm,...

Hara hachi bu

If you are looking for a good idea to lose weight, try hara hachi bu. This Japanese concept means only eat until you are 80% full, not 100%. The is a great principle to apply to your presentations. Don’t fill your slides or your time up completely. Leave some white...

Just like Dizzy Gillespie

The great jazzman and trumpet virtuoso, Dizzy Gillespie, said at the end of his amazing career, “It has taken me all my life to learn what not to play”. Apply that to your presentations. Don’t say everything. Say just what you need to establish credibility and...

Leaning on technology

One more time to make a rant on powerpoint. Do not lean on your slides like a drunken sailor leans on a lamppost, meaning for support rather than illumination. Your powerpoint, your visual aids, should work for you, not against you.

The surgical strike

Most presenters are convinced that they need to tell their audience everything. Their presentations are packed with facts and their slides are overflowing with data. The problem is, that people buy on emotion, not logic. Make a surgical strike and tell the audience...

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