Blog Lingofacto

Getting more by subtraction

When many presenters take to the stage, they are often tempted to tell the audience everything they know about the project or product. The end result is often too much information, too many details, and a lack of the big picture. What is the solution? Saying less is...

Tell your audience the 3 things they want to know

What do you think your audience really wants to know? Simple: 1. Can I trust the messenger? 2. Does the message make sense? 3. Do the message and the values of the messenger align with my values? Persuasion is an art and a science.Being persuasive requires a...

What kind of presentation is it?

Do you really need to make this presentation or could a memo suffice? And the truth is, maybe the memo is the best solution for everyone. But if you decide to present an idea, it is because you want to make change happen. What action are you seeking? Two types: 1....

Stay focused on the target

To reach your target during your next presentation, stay focused on what you want, not on what you don’t want. When you focus on not missing the target instead of on hitting the bull’s-eye, the results are often disastrous, because it is impossible to think negative...

Much more than just semantics

Just semantics? Choosing the right word is of course of capital importance. But even more importantly, verbalizing that word with just the right amount of punch, finesse, softness, boldness, audaciousness or whatever it takes to articulate the meaning of the word is...

Memorizing your presentations

When you see a truly great performance, there will be no visible signs of memorization. And yet, they first memorized their messages, and then went way beyond that; so that what you see, is someone speaking from the heart. That is what it means to know something by...

All the world’s a stage

As Shakespeare once said, “All the world’s a stage, and all the men and women merely players”. So, reconsider when and where you can speak in public next. Grab every opportunity. If you’re a marketer, being able to speak in public means you can sell your story. If...

The Winning Presenter’s Mindset

Positive and negative emotions cannot occupy the mind at the same time. People often feel stressed before making a big presentation. Of course, that’s normal if the stakes are high. However, to cope with those feelings, you have to be able to give new meaning to what...

Do not read your slides

If you are using powerpoint, think twice. Each slide must serve a purpose and must go light on content. Too many words are a killer. But the real killer is when people put full sentences on their slides, AND READ THEM. If you want to kill your audience’s enthusiasm,...

Hara hachi bu

If you are looking for a good idea to lose weight, try hara hachi bu. This Japanese concept means only eat until you are 80% full, not 100%. The is a great principle to apply to your presentations. Don’t fill your slides or your time up completely. Leave some white...

Just like Dizzy Gillespie

The great jazzman and trumpet virtuoso, Dizzy Gillespie, said at the end of his amazing career, “It has taken me all my life to learn what not to play”. Apply that to your presentations. Don’t say everything. Say just what you need to establish credibility and...

Leaning on technology

One more time to make a rant on powerpoint. Do not lean on your slides like a drunken sailor leans on a lamppost, meaning for support rather than illumination. Your powerpoint, your visual aids, should work for you, not against you.

The surgical strike

Most presenters are convinced that they need to tell their audience everything. Their presentations are packed with facts and their slides are overflowing with data. The problem is, that people buy on emotion, not logic. Make a surgical strike and tell the audience...

Rehearse, rehearse, rehearse…

Imagine Tony Parker going into a big game and deciding that he can’t be bothered with warming up. He’ll just wait for the game to start to make things happen. Of course, you would find that idea to be ridiculous. Yet, how many people make presentations without even...

Don’t talk to strangers

Everyone has heard this adage so how do you apply it to presentations? It is much easier to talk with people that you know. So, your job is to learn everything you can about your audience. Knowing your audience well will help you talk to them just like talking to a...

Nobody is perfect

And that is the good news! People don’t like perfection in a presenter because it makes them feel uncomfortable. That’s because they know that they are not. How can you find some simple ways to make yourself more human – more imperfect? This is a great way to connect...

Being yourself n°2

As one funny adage goes, “Be yourself, everyone else is taken”. Just as you can sing the same song in different ways, you can swing a golf club to hit the ball in many styles. There is no one right way to go about things. But at the end of the day, every audience want...

The power of emotion

We can never repeat it enough; people understand with logic but they buy on emotion. Your job is to generate emotion during your presentation, beginning with the most powerful and indispensable one when it comes to selling… TRUST.

Vivid, colorful language

When you are making a presentation, you are creating mental images for your audience. Choose your words carefully. Use powerful, colorful words that paint images in your audience’s mind.

Ruthless execution

When making a presentation, every slide must be carefully thought out. You need ruthless execution. Nothing left to chance; everything under control. Every word you utter, every thought you express needs to be another brick in the wall.

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