Good Stories Always Beat Good Spreadsheets

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It doesn’t matter what your purpose is: raising money for the local charity, pitching your startup to investors, making a sales pitch to a potential customer, always remember that underneath the math and MBA polish, we are all human beings.

We want to be attached to a great narrative, a human adventure, a mission in life.

People may understand with numbers and logic but they take action based on emotion.

Good stories always beat good spreadsheets.   

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