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1 simple question: “Who’s it for?”
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When you begin preparing your next presentation, ask yourself one simple question: “Who’s it for?”
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How to make high performance conference calls
Communication stratégique
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Tell a better story
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Storytelling is a skill. It’s not something you’re born with. Storytelling is not based on charisma or authority.
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If you don’t believe it yourself, don’t present the subject
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It is virtually impossible not to transmit your doubts and insecurities to others through body language, tone of voice, inflection, word choice, and other subtle characteristics.
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When you begin preparing your next presentation, ask yourself one simple question: “Who’s it for?”
It may be for your boss, so that he can see that you have really done your homework.
It might be for your boss’s boss, so you can earn status by demonstrating subject expertise and strategic alignment.
It may be for your colleagues, so that they can understand the direction you want to move in.
It might be a chance to speak to a new audience on your expertise, so you can present to educate and entertain.
It might be for potential customers, so you can pitch to their needs and show them the benefits of your solutions.
In any case, begin with 1 simple question: Who’s it for?
Written by Brad Stock
