The easiest way to progress as a presenter is to work on your voice.
You have to find your ‘presenter’s voice’ to make maximum impact.
People are in fact much more sensitive to sound than they are aware of.
Therefore, your job, is to create the best sound waves possible.
Structure is important. In storytelling and in presentations it allows your message to be engaging, memorable and easy to follow. The rule of three is designed to help you achieve these.
Derived from writing, the rule of three supposes that events, characters, and elements of a story become more effective and engaging to your audience when done in threes. You can see the wide use of this technique from stories such as ‘The Three Musketeers’, in Steve Jobs’ 2007 iPhone presentation, and in famous slogans;
• Faster, higher, stronger (The Olympic motto)
• Liberty, equality, fraternity (French Republic)
• Life, liberty, and the pursuit of happiness (American Declaration of Independence)
Try the rule of three in your next presentation by splitting your talk into three sections. If you’re selling a product or service, give three relevant benefits. And if you’re telling an inspiring story, why not go through three challenges that the protagonist overcame?
Sometimes, we don’t make presentations based on what we’ve got, but rather we present what ‘could be’.
This happens all the time. Movie producers buy scripts for sometimes millions of dollars, to then produce what they hope will become a blockbuster. The finished movie almost never matches what they were hoping for, but the hoping is fun.
Venture capitalists, at least for start-ups, buy hope as well. The numbers that might be, that could be, not the numbers you have now.
Your job as a presenter is to show the pathway to move towards the reality you seek and stir up hope in your audience to reach that goal.
This phrase may seem contradictory at first but in fact it’s quite logical.
Think about road infrastructure for a moment. You have an intricate framework that allows a car to go from point A to point B. How you arrive at point B though can vary depending on the route you take.
Delivering a message can be thought of in the same way. By structuring a speech, you are giving your audience a clear image of what your destination is. At the same time, you are allowing yourself freedom to take whichever route you choose in order to arrive at said destination.
There are a number of ways you can structure your speech depending on the content. A general outline could include an introduction, three key points and a conclusion. Note that having three key points is also an effective way of applying the rule of three discussed in a previous blog post. However you wish to do it, ask yourself if your structure allows your audience to easily follow you to your destination.