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The power of emotion

We can never repeat it enough; people understand with logic but they buy on emotion.

Your job is to generate emotion during your presentation, beginning with the most powerful and indispensable...

Vivid, colorful language

When you are making a presentation, you are creating mental images for your audience.

Choose your words carefully.

Use powerful, colorful words that paint images in your audience’s mind.

...

Ruthless execution

When making a presentation, every slide must be carefully thought out.

You need ruthless execution.

Nothing left to chance; everything under control.

Every word you utter, every thought you express...

Work backwards

In order to structure your thoughts, start with the conclusion.

On what journey would you like to take your audience?

What do you want to achieve?

Then, work your way...

Being crystal clear

In every presentation, you should define what you want your audience to do or learn.

To get them to do something, you need a compelling call to action.

To get...

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