The power of emotion

The power of emotion

We can never repeat it enough; people understand with logic but they buy on emotion. Your job is to generate emotion during your presentation, beginning with the most powerful and indispensable one when it comes to selling… TRUST.
Vivid, colorful language

Vivid, colorful language

When you are making a presentation, you are creating mental images for your audience. Choose your words carefully. Use powerful, colorful words that paint images in your audience’s mind.
Ruthless execution

Ruthless execution

When making a presentation, every slide must be carefully thought out. You need ruthless execution. Nothing left to chance; everything under control. Every word you utter, every thought you express needs to be another brick in the wall.
90% of all presentations are boring

90% of all presentations are boring

I’m exaggerating of course. 95% of all presentations are boring! And that is a mortal sin. If you are boring, you are wasting your audience’s time. They hate that and will resent you for it. No one makes friends that way. Your one key responsibility when making a...
Work backwards

Work backwards

In order to structure your thoughts, start with the conclusion. On what journey would you like to take your audience? What do you want to achieve? Then, work your way back to the beginning; map out the story that takes the audience to where you want them to...