The surgical strike

The surgical strike

Most presenters are convinced that they need to tell their audience everything. Their presentations are packed with facts and their slides are overflowing with data. The problem is, that people buy on emotion, not logic. Make a surgical strike and tell the audience...

Rehearse, rehearse, rehearse…

Imagine Tony Parker going into a big game and deciding that he can’t be bothered with warming up. He’ll just wait for the game to start to make things happen. Of course, you would find that idea to be ridiculous. Yet, how many people make presentations without even...
Don’t talk to strangers

Don’t talk to strangers

Everyone has heard this adage so how do you apply it to presentations? It is much easier to talk with people that you know. So, your job is to learn everything you can about your audience. Knowing your audience well will help you talk to them just like talking to a...
Nobody is perfect

Nobody is perfect

And that is the good news! People don’t like perfection in a presenter because it makes them feel uncomfortable. That’s because they know that they are not. How can you find some simple ways to make yourself more human – more imperfect? This is a great way to connect...
Being yourself n°2

Being yourself n°2

As one funny adage goes, “Be yourself, everyone else is taken”. Just as you can sing the same song in different ways, you can swing a golf club to hit the ball in many styles. There is no one right way to go about things. But at the end of the day, every audience want...