Structure is important. In storytelling and in presentations it allows your message to be engaging, memorable and easy to follow. The rule of three is designed to help you achieve these.

Derived from writing, the rule of three supposes that events, characters, and elements of a story become more effective and engaging to your audience when done in threes. You can see the wide use of this technique from stories such as ‘The Three Musketeers’, in Steve Jobs’ 2007 iPhone presentation, and in famous slogans;
• Faster, higher, stronger (The Olympic motto)
• Liberty, equality, fraternity (French Republic)
• Life, liberty, and the pursuit of happiness (American Declaration of Independence)

Try the rule of three in your next presentation by splitting your talk into three sections. If you’re selling a product or service, give three relevant benefits. And if you’re telling an inspiring story, why not go through three challenges that the protagonist overcame?

Mental preparedness = great presentations

As John F. Kennedy so eloquently stated, “You can be a great speaker, when your tongue can deliver the message of your heart.” That means that the key to getting mentally prepared is, first of all, defining purpose. In order to present anything with conviction, you...

Conceive, Believe, Achieve

Whatever your mind as a business leader can conceive, you can begin to believe and then build a project to achieve. So, how do you do that? You become a great presenter and augment your ability to ‘sell your ideas’ when you have developed a keen sense of conviction....

If you are lost, turn back

One of the greatest fears of speaking in public is TOTAL BLACKOUT. Your mind draws a blank. You can't remember the next step. You begin to break into a cold sweat and panic ensues. What should you do? Simple. Stop! Take a deep breath. Go back to the last point you...

Getting more by subtraction

When many presenters take to the stage, they are often tempted to tell the audience everything they know about the project or product. The end result is often too much information, too many details, and a lack of the big picture. What is the solution? Saying less is...

Tell your audience the 3 things they want to know

What do you think your audience really wants to know? Simple: 1. Can I trust the messenger? 2. Does the message make sense? 3. Do the message and the values of the messenger align with my values? Persuasion is an art and a science.Being persuasive requires a...

What kind of presentation is it?

Do you really need to make this presentation or could a memo suffice? And the truth is, maybe the memo is the best solution for everyone. But if you decide to present an idea, it is because you want to make change happen. What action are you seeking? Two types: 1....