Structure is important. In storytelling and in presentations it allows your message to be engaging, memorable and easy to follow. The rule of three is designed to help you achieve these.

Derived from writing, the rule of three supposes that events, characters, and elements of a story become more effective and engaging to your audience when done in threes. You can see the wide use of this technique from stories such as ‘The Three Musketeers’, in Steve Jobs’ 2007 iPhone presentation, and in famous slogans;
• Faster, higher, stronger (The Olympic motto)
• Liberty, equality, fraternity (French Republic)
• Life, liberty, and the pursuit of happiness (American Declaration of Independence)

Try the rule of three in your next presentation by splitting your talk into three sections. If you’re selling a product or service, give three relevant benefits. And if you’re telling an inspiring story, why not go through three challenges that the protagonist overcame?

What kind of presentation is it?

Do you really need to make this presentation or could a memo suffice? And the truth is, maybe the memo is the best solution for everyone. But if you decide to present an idea, it is because you want to make change happen. What action are you seeking? Two types: 1....

Stay focused on the target

To reach your target during your next presentation, stay focused on what you want, not on what you don’t want. When you focus on not missing the target instead of on hitting the bull’s-eye, the results are often disastrous, because it is impossible to think negative...

Much more than just semantics

Just semantics? Choosing the right word is of course of capital importance. But even more importantly, verbalizing that word with just the right amount of punch, finesse, softness, boldness, audaciousness or whatever it takes to articulate the meaning of the word is...

Memorizing your presentations

When you see a truly great performance, there will be no visible signs of memorization. And yet, they first memorized their messages, and then went way beyond that; so that what you see, is someone speaking from the heart. That is what it means to know something by...

All the world’s a stage

As Shakespeare once said, “All the world’s a stage, and all the men and women merely players”. So, reconsider when and where you can speak in public next. Grab every opportunity. If you’re a marketer, being able to speak in public means you can sell your story. If...

The Winning Presenter’s Mindset

Positive and negative emotions cannot occupy the mind at the same time. People often feel stressed before making a big presentation. Of course, that’s normal if the stakes are high. However, to cope with those feelings, you have to be able to give new meaning to what...