Structure is important. In storytelling and in presentations it allows your message to be engaging, memorable and easy to follow. The rule of three is designed to help you achieve these.
Derived from writing, the rule of three supposes that events, characters, and elements of a story become more effective and engaging to your audience when done in threes. You can see the wide use of this technique from stories such as ‘The Three Musketeers’, in Steve Jobs’ 2007 iPhone presentation, and in famous slogans;
• Faster, higher, stronger (The Olympic motto)
• Liberty, equality, fraternity (French Republic)
• Life, liberty, and the pursuit of happiness (American Declaration of Independence)
Try the rule of three in your next presentation by splitting your talk into three sections. If you’re selling a product or service, give three relevant benefits. And if you’re telling an inspiring story, why not go through three challenges that the protagonist overcame?