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Structure is important. In storytelling and in presentations it allows your message to be engaging, memorable and easy to follow. The rule of three is designed to help you achieve these.

Derived from writing, the rule of three supposes that events, characters, and elements of a story become more effective and engaging to your audience when done in threes. You can see the wide use of this technique from stories such as ‘The Three Musketeers’, in Steve Jobs’ 2007 iPhone presentation, and in famous slogans;
• Faster, higher, stronger (The Olympic motto)
• Liberty, equality, fraternity (French Republic)
• Life, liberty, and the pursuit of happiness (American Declaration of Independence)

Try the rule of three in your next presentation by splitting your talk into three sections. If you’re selling a product or service, give three relevant benefits. And if you’re telling an inspiring story, why not go through three challenges that the protagonist overcame?

Being crystal clear

In every presentation, you should define what you want your audience to do or learn. To get them to do something, you need a compelling call to action. To get them to learn something, you need to present with conviction and clarity.

Time well spent

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Just be yourself

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Just having a conversation

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Show no fear

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Finding your voice

The easiest way to progress as a presenter is to work on your voice. You have to find your ‘presenter’s voice’ to make maximum impact. People are in fact much more sensitive to sound than they are aware of. Therefore, your job, is to create the best sound waves...