This phrase may seem contradictory at first but in fact it’s quite logical.

Think about road infrastructure for a moment. You have an intricate framework that allows a car to go from point A to point B. How you arrive at point B though can vary depending on the route you take.

Delivering a message can be thought of in the same way. By structuring a speech, you are giving your audience a clear image of what your destination is. At the same time, you are allowing yourself freedom to take whichever route you choose in order to arrive at said destination.

There are a number of ways you can structure your speech depending on the content. A general outline could include an introduction, three key points and a conclusion. Note that having three key points is also an effective way of applying the rule of three discussed in a previous blog post. However you wish to do it, ask yourself if your structure allows your audience to easily follow you to your destination.

What kind of presentation is it?

Do you really need to make this presentation or could a memo suffice? And the truth is, maybe the memo is the best solution for everyone. But if you decide to present an idea, it is because you want to make change happen. What action are you seeking? Two types: 1....

Stay focused on the target

To reach your target during your next presentation, stay focused on what you want, not on what you don’t want. When you focus on not missing the target instead of on hitting the bull’s-eye, the results are often disastrous, because it is impossible to think negative...

Much more than just semantics

Just semantics? Choosing the right word is of course of capital importance. But even more importantly, verbalizing that word with just the right amount of punch, finesse, softness, boldness, audaciousness or whatever it takes to articulate the meaning of the word is...

Memorizing your presentations

When you see a truly great performance, there will be no visible signs of memorization. And yet, they first memorized their messages, and then went way beyond that; so that what you see, is someone speaking from the heart. That is what it means to know something by...

All the world’s a stage

As Shakespeare once said, “All the world’s a stage, and all the men and women merely players”. So, reconsider when and where you can speak in public next. Grab every opportunity. If you’re a marketer, being able to speak in public means you can sell your story. If...

The Winning Presenter’s Mindset

Positive and negative emotions cannot occupy the mind at the same time. People often feel stressed before making a big presentation. Of course, that’s normal if the stakes are high. However, to cope with those feelings, you have to be able to give new meaning to what...