1 simple question: “Who’s it for?”

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When you begin preparing your next presentation, ask yourself one simple question: “Who’s it for?”

It may be for your boss, so that he can see that you have really done your homework.

It might be for your boss’s boss, so you can earn status by demonstrating subject expertise and strategic alignment.

It may be for your colleagues, so that they can understand the direction you want to move in.

It might be a chance to speak to a new audience on your expertise, so you can present to educate and entertain.

It might be for potential customers, so you can pitch to their needs and show them the benefits of your solutions.

In any case, begin with 1 simple question: Who’s it for?


Written by Brad Stock

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