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Sometimes, we don’t make presentations based on what we’ve got, but rather we present what ‘could be’.

This happens all the time. Movie producers buy scripts for sometimes millions of dollars, to then produce what they hope will become a blockbuster. The finished movie almost never matches what they were hoping for, but the hoping is fun.

Venture capitalists, at least for start-ups, buy hope as well. The numbers that might be, that could be, not the numbers you have now.

Your job as a presenter is to show the pathway to move towards the reality you seek and stir up hope in your audience to reach that goal.